The Air Jordan 1 is probably one of the most iconic basketball silhouettes of all time and you can say, everything started with this shoe. The release of the Air Jordan 1 in 1985 marked a turning point in marketing and sales of sneakers. When the shoe, which was designed by Peter Moore, first hit the sporting goods stores, not only a shoe was sold, but also the image of the namesake and perhaps the best basketball player of all time Michael Jordan was sold. The success Nike had with it made brands to put their athletes in the focus of marketing more and more the future. In 1985 and 1986, Nike released more than 15 different colorways and versions of the Jordan 1 and since 1994, many old but also new colorways of the shoe were released. The most popular colorways include the "Chicago", the "Bred", the "Royal" and the "Black Toe".
Today, the Air Jordan 1 is one of the most popular lifestyle silhouettes of the Jordan Brand, but you can still wear the high top sneaker for performance on the court. The lacing and high shaft provide enough support for the foot, the padding makes it a comfortable fit and the sole profile supports gives enough grip to enable basketball typical moves. The Air pad in the cupsole provides excellent cushioning on- and off-court. The look of the Air Jordan 1 is a bomb. In addition to the Jordan Wings logo on the shaft, the Jordan 1 is the only Jordan model that has a Swoosh on the upper.