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New Balance

New Balance is a sporting goods manufacturer based in Boston/USA.

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Sneakers from New Balance are cult and especially the "Made in..." models are among the highest quality shoes on the market.

Shoes from New Balance - The beginning of a success story

In 1906, the English immigrant William J. Riley observes the chickens in his garden and is amazed how they can keep their balance with only three toes. This observation gave him the idea to develop flexible insoles for shoes that support the human foot at three points in such a way that it is relieved and at the same time gets a better footing, a "new balance". In the same year, he founded the "New Balance Arch Company" in Boston, Massachusetts, where the company is still headquartered today. In 1938, New Balance designed the first sports shoe, a running shoe with spikes and a crepe sole for the local running club, and just three years later they were producing customized sports shoes for baseball, basketball, tennis, boxing and, of course, jogging. New Balance made a name for itself especially with its running shoes, as they were perfectly fitted and of high quality. New Balance 574 sneakers are classics and never go out of fashion and with models like the New Balance 997H or 530, they go along with the trend of performance sneakers without forgetting their roots.

New Balance - Made in USA
In the course of globalization, New Balance has also moved parts of its production to Asia. But tradition obliges and so New Balance is rightly proud to produce sneakers in its hometown of Boston and other factories across the country. Almost a quarter of the total production, which means 4 million pairs of shoes, New Balance produces annually in the USA. In addition to performance running shoes, New Balance mainly produces models of the 9 series: New Balance 990 V5 or 992, 997 and 998 bear the American flag on the tongue label. The years of experience of the employees and the use of high-quality materials are a guarantee for the quality of New Balance "Made in USA" sneakers.

New Balance - Made in England
With the success and increase in sales, it was decided to expand to Europe. In August 1982, the brand with the significant "N" as its logo opened its production facility in Flimby, England. Initially, around 40 employees produce around 2000 pairs of shoes per week. Today, 28,000 pairs of New Balance sneakers "Made in England" leave the hallowed production halls every year. The employees in Flimby also bring a lot of know-how, the processing of the shoes is appropriate for the price and so New Balance sneakers "Made in England" also have outstanding quality. Legendary sneakers like New Balance 1500, the NB 920 or 577 are made in England and enjoy great popularity within the sneaker scene.

New Balance x Overkill
We at Overkill have also had the pleasure of doing a collaboration with New Balance. Our "City of Values" pack highlights the diversity of our hometown Berlin. While the New Balance 1500 x Overkill represents the colorful and diverse life, the modern New Balance 1530 silhouette stands for the nightlife in dark basement clubs of the city.

New Balance Sale
Here you can find selected New Balance Sneakers on sale.

@overkillshop

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