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thisisneverthat
The fashion label thisisneverthat has been around since 2010 and originated in Seoul, South Korea.
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The fashion label thisisneverthat has been around since 2010 and originated in Seoul, South Korea. Fashion and streetwear brands from Asian countries have caused quite a stir in the last decade and especially the South Korean scene is an indicator for trends. Thisisneverthat takes a very unique approach to the creation of their collections and has thus created a worldwide fanbase. The streetwear basics like hoodies, t-shirts or jackets rely on colors and patterns, as well as the obvious placement of the logo and name of thisisneverthat. The pieces are the perfect mix of sporty-elegant and reinterpreted. Collaborations like the sneakers with New Balance have underpinned the importance of thisisneverthat.
Stores
Köpenicker Strasse 195 A10997 Berlin+49 (0) 30 610 766 33
Köpenicker Strasse 19410997 Berlin+49 (0) 30 824 098 01
Hahnenstrasse 2050667 Köln+49 (0) 30 935 225 36 01
Köpenicker Strasse 194 (Backyard)10997 Berlin+49 (0) 30 355 239 21