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thisisneverthat

The fashion label thisisneverthat has been around since 2010 and originated in Seoul, South Korea.

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The fashion label thisisneverthat has been around since 2010 and originated in Seoul, South Korea. Fashion and streetwear brands from Asian countries have caused quite a stir in the last decade and especially the South Korean scene is an indicator for trends. Thisisneverthat takes a very unique approach to the creation of their collections and has thus created a worldwide fanbase. The streetwear basics like hoodies, t-shirts or jackets rely on colors and patterns, as well as the obvious placement of the logo and name of thisisneverthat. The pieces are the perfect mix of sporty-elegant and reinterpreted. Collaborations like the sneakers with New Balance have underpinned the importance of thisisneverthat.

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