The original idea of the two was to produce a shoe,
which has certain characteristics. The first model of the brand was
called Beach and was explicitly designed for boat owners. The sole was
non-slip and thanks to the lightweight material, the model could float
on the water surface. Crocs are so-called clogs, they usually consist of
only one part, and sometimes there is a strap for the heel to avoid
slipping out. The closed front shape is equipped with holes, which
provides ventilation and gives Crocs their unique look. A stylistic
crocodile serves as the brand's logo, which refers to both the brand
name and the silhouette of the shoes. Thanks to the simplified
production technology, it is possible to keep the price of the models
very moderate, another factor in the continued success of the brand.
Besides the unique look of Crocs, one of the secrets of its
success is the material. Croslite is a revolutionary cellular resin
mixture and represents a significant invention in the footwear industry.
Thanks to this material, Crocs is able to produce ergonomic,
lightweight and above all comfortable shoes. In addition, Crocs are
odor-resistant, antimicrobial and recyclable, which makes them the
perfect companion for leisure, work or recreation. The success of Crocs
cannot be denied, to date the company has sold over 850 million pairs of
shoes.
For a long time, people associated Crocs with gardening, seeing
the shoes mainly in hardware stores and garden centers. But as is so
often the case, a shoe as a commodity became a fashion accessory and
cult object. As is so often the case, the Internet or social media
helped in this process. Famous personalities and influencers liked the
comfort and look of Crocs and from then on the triumph of the shoes was
unstoppable. Crocs are available for women or men and also for children.
The range has expanded in recent years and there are many different
Crocs models, from classic to Crocs slippers.
The success of Crocs in the fashion and streetwear scene has also
contributed to various collaborations, which caused a powerful stir.
Crocs and Balenciaga, MCM, Palace, thisisneverthat, Staple or Post
Malone, the chunky slides just go down well with everyone. One of
today's most influential designers, Salehe Bembury, even created a new
silhouette with the Crocs Pollex Clog, which was especially popular with
sneaker lovers. Crocs come in every color imaginable, there are Crocs
with heels and Crocs as boots. Modern production techniques also make it
possible to design Crocs with full-surface motifs or patterns.
In 2006 Crocs bought the company Jibbitz. The Jibbitz are shoe
ornaments that are inserted into the holes of the Crocs. There are now
dozens of different designs: figures, animals, food, sports or metal
Jibbitz. With these accessories, you can customize your Crocs the way
you want and the easy assembly makes it easy to change the parts.