Overkill x Paulaner Spezi Pick Up Basketball Recap

Last Sunday, we teamed up with Paulaner Spezi to set the court on fire at Carola-Williams Park in Cologne. Following the successful claw machine campaign in our stores a few months ago, we wanted to do something for the community again – this time with the longest pick-up game in town.

Paulaner Spezi set up a temporary court in the park, and we wanted to play on it. All participants received an exclusive Overkill x Paulaner Spezi jersey, available while supplies lasted, in either black or white. On Saturday evening, before the event, you could even have your jersey customized with your desired number and additional patches at our Cologne store. This was so popular that a line quickly formed, and the store was busy throughout.

On Sunday, the ball started jumping: from noon to 6 p.m., over a hundred players took part. There was no classic tournament setup, no prizes – just lots of fun, fairness, and a friendly vibe. Divided into Team Stormtrooper (white jerseys) and Team Vader (black jerseys), with different skill levels and age groups mixed, and that's exactly what made it so appealing. DJ O-Sun provided the perfect soundtrack, the weather was perfect, and Paulaner Spezi and soda were available for free throughout the day.

Conclusion: A great day with the community, lots of basketball love, and plenty of good energy.