Namely, with the introduction of the adidas Supergrip and its high-top counterpart adidas Promodel. Before that, prototypes and concepts were tested over many years and feedback from professional athletes was gathered. These findings were also incorporated into the development of the adidas Superstar, which was launched in 1970. A short time later, 75% of basketball players in the American professional leagues were already wearing the Superstar and other adidas basketball sneakers. With its novel construction and the shell-like cap, which should protect the toes, standards were set at the time. 

In the 70s, other adidas basketball sneakers followed, which are still known as retro today. Adidas Americana, Nice, Top Ten or Tournament, which is known today as adidas Campus.

The evolution of adidas basketball continued in the 1980s. The Top Ten of 1979 ushered in the new decade, but one model, in particular, would dominate the decade. The adidas Forum hit the market in 1984, just in time for the Los Angeles Olympics. This classic is named after the place where the basketball games were held. Today, the adidas Forum is still in focus. It is a true classic, whether as a low-top or a high-top sneaker. Even a certain Michael Jordan wore the adidas Forum during college before entering into a contract with Nike.

Then in the 1990s, basketball reached a new peak. The sport, which is primarily based in North America, was played all over the world and the games were broadcast on television. In the 90s, things got a little wilder, especially with the silhouettes and colorways. In 1993, the Mutombo high-top was launched, a signature model of player Dikembe Mutombo. With African patterns on the upper and the embroidered back number 33, the model is still a sought-after retro sneaker today. 

Also in the 1990s, the adidas Streetball II was released and the brand sponsored various events. The Feet Your Wear technology set further standards.

It's 2023 and adidas presents its new basketball collection, which is about the Remember The Why ethos. The collection consists of monochrome basics like hoodies, sweatshirts, t-shirts, and pants. The pastel colors hit the zeitgeist perfectly, and the subtle logo completes the look. The adidas Basketball collection is intentionally cut extra oversized, for a comfortable and baggy fit. If you like it a little tighter, please choose 1 size smaller. The collection also includes sneakers and classics like the adidas Forum or the adidas Rivalry that present themselves in their simple beauty.

In 2020, adidas and the label Fear of God announced a long-term collaboration. However, Jerry Lorenzo, the founder of FOG presented only one hoodie so far. Whether he was directly involved in the chapter collection as creative director for adidas Basketball, can only be assumed. But the collection has the signature of Jerry Lorenzo and Fear of God.